Coldwell Banker Alliance
Prior to becoming the Director of Commercial Real Estate & a Residential Real Estate Agent, Specializing in Friendly Hills Estates, a Whittier CA Country Club Community in which he resides.
Luis serves as Director of the firm’s Office Sales/Investment Advisory Group. In this role, he spearheads the company’s office practice, focusing on best-in-class representation of building owners and buyers throughout the region. Serving as a specialist in the acquisition / disposition, as well as the financial analysis of investment real estate. One expertise includes marketing, research and analysis as well as negotiations. His measured and thorough approach assists both Buyers and Sellers to evaluate options realistically and select the best outcome for their needs.
Categorized as a Dynamic, results-focused executive with 1O+ years of experience; Luis has a passion and creative talent for providing strategic merchandising and unique leasing solutions for a variety of retail assets including but not limited to: high street retail, urban mixed-use, lifestyle shopping centers, and community centers.
As Director, he coordinates company-wide activities in attracting the best candidates, training and developing future Commercial Real Estate Professionals. He possesses excellent negotiation and management skills that enhance his ability to close deals. Luis excels in implementing aggressive marketing strategies with a detailed knowledge of his specific market for the properties listed. He provides sellers with the largest possible target market by combining cold calling and canvassing with electronic database management.
Above all, the CCIM designation represents proven expertise in financial, market, and investment analysis, in addition to negotiation. Courses in these core competencies are taught by industry professionals, ensuring all material reflects the state of the industry. With this real-world education, CCIM designees are able to help their clients:
Minimize risk Enhance credibility Make informed decisions Close more deals It is these traits, as well as a true passion for helping others, that make him a dear choice for your Southern CA Real Estate Choice! Luis is also Bilingual in English and Spanish.